DTC 355 UCLA Website Analysis

University Website

 www.ucla.edu

            The comic depicted in the chapter does a great job pointing out the flaws with many websites. The UCLA homepage falls under the same trap as WSU, the primary features on the page are featured stories and a small slideshow depicting a few recent events. The first thing that pops up is the name of the school but only the letters UCLA without any definition or full title. Furthermore, while the logo is separate and larger than the other text, it is still the same font as the links on the top of the page. Like WSU, the links to important information such as academics, admission, parking and a directory are located in two small bars at the top and bottom of the page. It is clear that the primary goal of the author was to attract the viewer, excite them with big pictures and moving images. Most of the links are dull with the exception of two that are yellow and give a welcoming feel. They are links to Visit or Give, clearly demonstrating the purpose of the page.

            This page makes it seem as though current students are not the audience. The layout and images make sure that everything is read before locating the functional links that are most used by students and parents. Also, this is clearly designed for a computer with a decent monitor because all practical links would be nearly invisible on a mobile device. They do include a temperature widget which gives a fun bit of context but this site seems to do the bare minimum when it comes to the links that most people want.